The Brand Ecosystem:
Ascend Horizon
Ascend Horizon is the parent brand behind MOLLY (drink & gum), DRYFT (gum), and FLIP (gum). Every product is a one-of-one serialized item containing crypto: each can or pack carries a unique serial number (like a public key) and a tamper-proof QR label (the private key). This makes every product a collectible and a node in a larger consumer blockchain. It's literally crypto in a can & crypto inside a pack of gum.
Crypto in
Every Can
When you buy a MOLLY drink or gum off the shelf, you're not just buying a refreshment — you're buying a digital vault. Inside, each unit comes preloaded with NFTs, memes, and MOLLY tokens.
• NFTs & Memes = the digital collectibles.
• MOLLY Tokens = the fuel required to unlock them.
Redeem
or Vault
• Redeem: Scratch, scan, and unlock the digital goods inside.
• Vault: Hold the product sealed. Unopened units continue to accrue future airdrops of new memes and NFTs.
This creates the first real Proof-of-Human ownership protocol. Unlike wallet airdrops that bots exploit, Ascend Horizon products can only be held by humans — every product is a verifiable node in the network. As the brand grows, our community is rewarded.
Proof of
Holding &
Scarcity
The fewer sealed products that remain, the more scarce (and rare) they become over time. This dynamic makes early unopened cans living relics of the brand.
• If you redeem, your product is removed from the airdrop pool.
• If you vault, it stays in the pool and continues to receive rewards.
Series
Rollouts
Products are released in series and sub-series.
• Early sub-series (e.g., Genesis S1): Just a few thousand units, packed with extra NFTs, memes, and MOLLY — ultra rare, highly collectible.
• Later sub-series: Larger runs with fewer digital goods per unit, designed for broader community adoption.
As Ascend Horizon scales globally, early series become classics, highly sought after as scarce collectibles from the brand's origin. Every unit is crypto in the physical form.
Economy
& Game
Theory
Each product contains more items than MOLLY tokens.
• Example: A can may contain 5 NFTs + 5 memes = 10 items.
• It only includes enough MOLLY to unlock 50% of digital goods.
You decide which items to redeem, but to unlock the rest, you must buy MOLLY on the open market. This creates a self-reinforcing demand loop for the token and injects strategy and choice into every purchase.
Scarcity
Amplifies
as Molly
Grows
As the brand expands and the value and MOLLY grows:
• Unlocking remaining items inside older cans can become more expensive.
• Some digital goods may remain sealed forever, further tightening supply and rarity.
• Early cans, loaded with more NFTs and memes, become legendary relics of the ecosystem.
Why it
matters
Globally
The global beverage market is worth nearly $500 billion annually. In that context, even a "large" drop of 550k units is a drop in the ocean. With every product acting as a node in a consumer blockchain, holders aren't just buying a drink — they're owning a piece of the brand network.
As the brands grow, early series become rarer and rarer. The token is the brand. It's crypto marketing on another level.